Marketing is one of those fields that every business, both small and big needs to grow. From tech giants like Google and Amazon to the Big 4 Accounting firms, every enterprise depends on marketing to a great extent, irrespective of the business they are invested in. After all, be it a product or services, without proper marketing and sales funnel, they won’t ever reach the targeted audience.

Marketing has always been a popular career choice and it hasn’t changed still. Every year thousands of marketing professionals opt for a Masters in Marketing to give their career a boost and every year thousands of businesses are searching for experienced professionals with an MBA degree in the same field to help their business grow.

However, MBA is not just a degree course, it is much more than that that focuses on building an individual’s overall personality apart from making him/her an expert in the chosen field. There are so many different MBA courses available but here we will be discussing how a Masters in Marketing can boost your career.

Many must be wondering that getting a job in the marketing sector isn’t that tough and with hardwork and dedication they can grow further so why invest time and money in MBA?

Well, the answer is pretty simple, a Masters can help an individual in advancing at a faster pace and also opens the door to much higher salary packages and job opportunities since with an MBA degree, you are also marketing your management skills. So here are the perks of owning an MBA in Masters from one of the top B-schools in India

1.Grow as a better marketer:

Marketing is about building trust with your audience. And building a trustworthy relationship with your customers is a process which requires adequate knowledge on marketing insights, data analysis, studying customer behaviour and more. An MBA in Marketing helps you learn that all and train you well on how to connect the dots to turn an individual /organization into a loyal customer.A Masters course helps you grow as a better and more knowledgeable marketer.

2.World wide recognition

An MBA degree has worldwide recognition and can help you in landing a marketing job as a manager in top corporations and that too with impressive salary packages which as an undergrad are much difficult to land. Moreover, many companies strictly hire MBA graduates only.

3.Grow your network

While studying in one of the top B-schools in India you have the opportunity to build relationships with equally talented people from the same field. And marketing is one of those few fields where your network has a huge impact. Studying and growing alongside great minds is always going to help you in the long run and who knows you may find a business partner for your new startup idea,

4. The era of Digital Marketing

Over the years, marketing has changed a lot. From radio advertising to running Google Ads, Marketing has come a far way. And MBA courses on Marketing cover all these aspects and also trains individual’s how to adapt to the ever-changing technology trends. Learning new techs and tools is very important to grow both professionally and personally and an MBA offers all of it.

Summing Up:

Pursuing a Masters in MBA from one of the top B schools in India can give your career a boost. However, before going all-in for an MBA, do the proper research yourself and find out if the pros outweigh the cons.

Source url:

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Due to concern about the multiplicity and “redundancy” of nomenclature in management courses, the National Council of Technical Education of India (AICTE) streamlined and notified the list of 73 diplomas and MBA courses. 

Here the list:

1. Technical and management, MBA or PG diploma courses in four subjects — Modern Office Management, Modern Office Management and Secretarial Practices, Modern Office Practice and National Management Programme – be converted into vocational courses.

2. While management courses called Tourism and Leisure, Tourism and Travel, Travel and Tourism Management will all be known as MBA or PG diploma in “Travel and Tourism”, courses in Telecom, Telecom and Information Technology, Telecom and Marketing and Telecom Management will be offered as “Telecom Management”.

3. Similarly, courses in Business Entrepreneurship, Business Management, Commercial and Computer Practice, Business Management, Business Studies, Computer Management and Management Studies, will be known as “Business Management”

4. AICTE has also launched new courses called Small Business Management, Social Business Management, Sports Management, Strategy, Consulting, Engineering Management, Heritage Management, Design Thinking, Operations Management, Organizational Conduct, Innovation Management and MBA or PG Diploma Artificial Intelligence, machine learning and deep learning. 

All independent institutions accredited by AICTE that offer PG diploma level programs and universities offering MBA programs have been instructed to review the list and change the nomenclature accordingly, and apply online for an extension of approval (EOA) for courses offered in the 2020 academic session.